Investor Charter

This charter sets out, in plain terms, what you can expect from us, what we expect from you, and the timelines we hold ourselves to.

Our Vision

To make investing accessible and comprehensible for every investor we serve, through accurate execution, full disclosure and consistent availability — never through persuasion or the promise of an outcome markets cannot guarantee.

Our Mission

• Complete every transaction accurately and within the applicable cut-off timelines.
• Disclose every cost, commission, lock-in and exit load before a decision is made.
• Explain products in plain language, including what can go wrong.
• Protect the confidentiality of investor information at all times.
• Acknowledge and resolve every complaint within defined timelines.

Services You Can Expect

• Assistance with KYC, folio creation, nomination and bank mandate registration.
• Submission of purchase, switch, redemption, SIP, STP and SWP instructions.
• Consolidated statements across all folios held through us.
• Capital gains statements and investment proof support at financial year end.
• NRE and NRO investment support for non-resident investors.
• Assistance with transmission and succession documentation.

Our Service Timelines

Where a matter depends on an Asset Management Company, Registrar and Transfer Agent or insurer, we will pursue it on your behalf and keep you updated, but the final timeline rests with that entity.

Your Rights As An Investor

• To receive full and fair disclosure of all costs, risks and commissions before investing.
• To receive the offer documents for any scheme you are considering.
• To be told, on request, exactly what commission we earn on your investment.
• To be informed that a direct plan exists and carries a lower expense ratio.
• To have your grievance acknowledged, tracked and answered in writing.
• To escalate to the AMC, AMFI or SEBI if you remain dissatisfied.
• To change or discontinue your distributor at any time without providing a reason.

What We Ask Of You

• Complete your KYC and keep your records updated, particularly any change in address, bank account, contact details or residential status.
• Register a nomination on every folio — this single step prevents considerable difficulty for your family later.
• Read the Scheme Information Document and risk-o-meter before investing.
• Give every instruction in writing. Do not act on verbal assurance from anyone, including us.
• Never issue a cheque or transfer in favour of any individual. All payments must be made to the Asset Management Company or insurer only.
• Insist on a receipt or acknowledgement for every document you submit.
• Deal only with an AMFI-registered distributor and verify the ARN independently.

Things To Be Wary Of

Grievance Redressal

Complaints may be raised with our grievance officer at apurva2133@gmail.com or +91 99757 04896. If unresolved, escalate to the concerned Asset Management Company, then to AMFI, and thereafter to the SEBI SCORES portal at scores.sebi.gov.in or the SEBI SMART ODR platform at smartodr.in. Full details are on our Grievance Redressal page.